V Energy is a brand known for making people a bit better at stuff. Whilst this appeals to heavy drinkers, light ones are more skeptical. To them, energy drinks are a necessary evil, so we needed to show them just how necessary we could be.

Enter V Skills. 24 essential life lessons you wish you were taught at school, printed on 14 million cans. A simple scan of the can with a smartphone served you an entertaining how-to guide on everything from smoke bombing to nailing a sickie. Collaborating with YouTube influencers, Oscar nominated animators, and comedians, the campaign included mobile and digital - with supporting outdoor, and Snapchat features.